Service Management Area of Emphasis
9 hours (3 classes) + 6 hours (2 classes) electives
Service industries are expected to continue to grow at a rapid rate well into the next century. The Service Management emphasis is taught in an "interdisciplinary" fashion which allows students to explore several different areas within the firm. This enables students to better understand how to manage a service organization properly.
Students pursuing the Service Management emphasis complete nine semester hours in their area of emphasis beyond the Core Courses plus 6 hours selected from other Areas of Emphasis.
Choose only THREE of the following courses:
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Choose 6 hours (2 classes) from other Areas of Emphasis:
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Course Descriptions
BUAD 670-3.0; World Class Service Management
Effective service management requires a multi-disciplinary approach involving marketing, management, human resource management, and information and production/operations management. This course provides a foundation in these areas as they pertain to service management. Content for each area will include a conceptual overview of its importance to service quality, specific tools representative of the area, and exercises to demonstrate practical application. The focus is on the integrative requirements of service quality.
MKTG 640-3.0; Service Marketing
The service component of business requires a distinct approach to marketing strategy in both design and execution. This course focuses on the drivers of customer value and the unique challenges presented by services. Topics include the services marketing mix, customer expectations and satisfaction, service quality dimensions, service design, internal marketing, and planning for services.
OPTM 610-3.0; Customer-Focused Processes: Quality Management and Metrics
A study of the major dimensions of product quality and service, its strategic and competitive implications and the meaning of quality to manufacturers, suppliers, and customers. A practical state-of-the-art approach is stressed with enough theory being presented to ensure that the student has a sound understanding of the basic principles of quality assurance. Prerequisites: OPTM 600.
NOTE: MBA 600-level electives are offered on a 2-year cycle. To see when courses will be offered, please view our Long Range Campus Schedule.
